HONEY MAMA’S

PROBLEM: Create a campaign for Honey Mama’s to expand and diversify their audience.

KEY INSIGHT: Active, health-conscious consumers seek treats that satisfy their cravings with high-quality, nutrient-dense ingredients.

STRATEGY: Position Honey Mama’s as the ultimate functional chocolate that blends wellness with luxurious taste, appealing to those who prioritize both self-care and premium ingredients.

FOR: Writing Design Concepts JCOM 352