HI.
I’m an advertising student at the University of Oregon’s School of Journalism and Communication, with a minor in Sports Business (because ads and sports just go together, right?). I’m passionate about creativity and working toward my dream of joining an advertising agency.
IF HALLE WAS A BRAND
I put this photo on my mood board for 2025 and it inspired me to think about if I was a brand what would be my identity. So here is what I came up with.
Brand:
HALLE - Fueled by Curiosity. Driven by Insight.
Established in Portland, OR (because where else would a brand this cool start?)
Brand Statement:
I believe passion fuels creativity, insight drives innovation, and collaboration leads to meaningful impact. I’m dedicated to pushing boundaries, embracing growth, and creating authentic connections that make people say, “Who thought of that?!”
Brand Pillars:
Passion: The energy behind creativity and innovation.
Hard Work: Turning ambition into achievement
Curiosity: Asking the right questions to uncover fresh perspectives.
Insight: A strategic mindset focused on discovering the deeper meaning behind decisions.
Collaboration: Proof that great ideas happen when people listen to each other.
Motivation: Driven by the thrill of turning “what if” into “nailed it.”
Brand Values:
Integrity and authenticity in every interaction.
Lifelong learning and continuous growth.
Making a positive impact through creativity, collaboration, and strategic thinking.
Target Audience:
A Bad Ass Advertising Agency (You know, the kind that turns wild ideas into unforgettable campaigns.)