TILLAMOOK

PROBLEM: Tillamook faces challenges expanding its presence on the East Coast, where many consumers are unfamiliar with its premium dairy products.

KEY INSIGHT: Consumers want a high-quality ice cream experience without the hassle of difficult scooping.

STRATEGY: Position Tillamook as the premium, indulgent ice cream that offers a smoother, creamier scoop, turning a frustrating experience into effortless enjoyment.

FOR: Student Work

CLICK HERE FOR CREATIVE BRIEF

ROLES:

Account: Sivanny Walz and Maya Lishka

Strategy: Halle Harris, Madisyn Lane, and Dawson Anderson

Creative: Brianna Vasquez, Tanner Olsen, Leo Ambard, and Pema T.

Media: Michael Koach