REFORMATION’S OFFICIAL BOYFRIEND
THE AD:
Reformation’s “Official Boyfriend” campaign features comedian Pete Davidson, debuting his newly tattoo-free skin after removing nearly 200 tattoos. The playful campaign positions Davidson as the “ideal boyfriend,” aligning with Reformation’s clean and classy aesthetic while tapping into his cultural popularity.
WHY IT WORKS:
It just makes sense. Women love Pete Davidson, and they love him even more without tattoos.
Davidson is renowned not only for his comedy but also for his highly publicized relationships. This campaign cleverly embraces his “boyfriend” persona, adding a playful, relatable touch that resonates with audiences and boosts engagement.
Davidson’s new clean-cut look compliments Reformation’s style which creates a cohesive visual narrative that appeals to the brand’s target audience.
TAKEAWAYS:
Tell a Story Through Personal Journeys: Collaborating with public figures whose transformations resonate with your brand’s ethos creates compelling, authentic storytelling.
Prioritize Visual Cohesion for Stronger Impact: Aligning talent with your brand’s aesthetic ensures a cohesive and visually engaging campaign.
Leverage Cultural Conversations to Drive Engagement: Tapping into cultural trends and public personas fosters deeper audience connections and boosts brand awareness.
