HALFDAYS X ILIA

By: Halle Harris

February 7th, 2025

To say I’m obsessed is an understatement. Halfdays have been on my radar for a while now. If you haven’t heard of them before, they are a women-founded ski apparel brand for women. They are on a mission to create “mountain-ready performance fashion.” One of the founders, an Olympian, was tired of competing in men’s ski gear and frustrated with the lack of options tailored to women. This frustration fueled the creation of Halfdays, aiming to provide high-quality, stylish, and performance-driven ski apparel specifically designed for women. So that is exactly what they did. The brand’s innovative designs combine functionality with style, ensuring women feel confident and comfortable on the slopes. Halfdays’ commitment to inclusivity and empowerment is evident in its diverse range of sizes and styles, catering to all body types and preferences. By prioritizing the needs of women, they have successfully carved out a niche in the ski apparel market, setting a new standard for performance and style.

They most recently collaborated with the clean beauty brand ILIA. Halfdays created their signature ski set, the Lawrence Jacket and Alessandra Pants, inspired by ILIA’s iconic lip shade, while ILIA launched their Barrier Build Skin Protection Cream as part of this partnership. I thought this collaboration was perfect because it added a new color to the Halfdays collection while also promoting a skincare product that is essential for women who spend long hours in harsh weather conditions. This not only enhances the aesthetic appeal of Halfdays’ ski apparel but also highlights the importance of skin protection, making it a win-win for both brands and their customers.